In the small village Biella in the Italian Piedmont region, the Fila brothers 1911 founded a brand that today is known all over the world for its style and expression. FILA has long been a style icon within sportswear and continues to be so to this day. Their new collections exude retro and design. In Sweden, FILA made themselves known by tying legends like Björn Borg and Ingemar Stenmark to their brand. We find much of the style that Björn Borg rocked in his heyday in FILA’s new collections. Together with the highest possible quality, we can state that the chalk line stripes never go out of fashion.